The Internet is your lifeline when you are the owner of an E-Commerce website; after all, if you don’t have the Internet, you don’t have customers. And we all know what that means… No profits! Alongside all your other efforts, such as Search Engine Optimisation (SEO) tactics, you should be fully jumping aboard the Social Media bandwagon.
Don’t be fooled into thinking that sites such as Facebook, Twitter and Google+ are only valuable to people wanting to interact with each other on a personal level – they are often used just as much for people looking for recommendations of where to find products and services.
So, just what are the real benefits of using Social Media to promote your business? The first and most important of all is connectivity. You can connect directly with everyone out there and your existing customers. By properly integrating both Twitter and Facebook accounts, customers can engage with you, no matter which platform they are using.
The problem a lot of businesses face is lacking personality online and seeming like a ‘machine’. Every business should have a personality and reflect this by responding and replying to all customers in a professional yet personable way. By encouraging conversation, you can build up a trusted bond between yourself and everyone else. You’ll find that people are much more likely to choose a business that looks like it won’t lead to problems – people trust personality.
Be careful that you aren’t spammy in your Social Media efforts, or you will encounter a number of problems ranging from a loss of interest and people disconnecting, or damaging the appearance you have to new customers which could scare them away. Steer clear of posting links to your products constantly and don’t directly message people trying to sell. After all, you’re being invited into people’s own personal online space, so respect that and offer them things that will add value. Use the right etiquette across all platforms!
Social Media is great for building up a ‘buzz’ and leave the door open for content to go viral. Ranging from images to videos, viral content is simply something that gets shared on a vast and fast scale. Including things such as ‘Share to Win’ competitions can generate a hype as well and encourage more people to want to ‘Like’ or ‘Follow’ your accounts.
Word of mouth is usually the most trusted source of information, so if someone hears a friend suggesting they take a look at the business that is “always offering discounts and exciting competitions”, you can be sure that you will have truly harnessed the power of Social Media.
You should always keep in mind the following points to help you make the most of your networks:
– Make yourself more of a ‘go-to’ resource for useful and compelling content rather than a cold business. Make yourself approachable online and always ensure that you respond with a pleasant demeanour. This will encourage people to return again and again, as well as share your posts.
– Offer rewards for customer loyalty and to say ‘thank you’ for their engagement. This could be regularly offering discount codes through social networks only, or running competitions from time to time. By making competitions accessible through a few clicks, more people will be likely to enter and engage. Don’t push people over to your website to enter, it’s a cheap tactic and people will know what your game is all along. If people want to visit, they will.
– Don’t just talk about yourself and your products. Share content, images and videos that your audience will want to see. This is likely to encourage reciprocal actions and make your online reach much wider.
– Find and join groups where your target audience is likely to already be engaging with and encourage discussion. The most effective social media sites for this include Facebook, LinkedIn Groups, Twitter and Google+. By sharing great information and content to these people, you can share your knowledge and send people in the way of your website if they like what they hear.
– Social Media can be an E-Commerce website’s best friend, so use it wisely. Always keep the customer in mind and put yourself in their shoes and ask “Would I want to see this?” before sending out posts.
Any tips or hints you have found useful? Let us know by leaving a comment!
About the Author: Katie Belliveau likes helping E-Commerce sites get established online and via Social Networking. She recommends Davpack if you need a reputable packaging supplies company for your E-Commerce business.
Questions on Social Media Marketing? Contact SocialWise Media Group