Facebook Marketing / Pay Per Click Advertising / Technology

Take PPC Ad Testing to the Next Level – Search Engine Watch (#SEW)


1st Rule of Thumb: Test before you buy!

1st Rule of Thumb: Test before you buy!

Before throwing all of your budget behind a campaign, it’s a good idea to test. This is a key feature that online marketing offers which TV, Radio , and print do not. We’ve previously discussed five ad testing mistakes that cause advertisers to choose the wrong ad. To review, those five mistakes were:

  • Pausing an ad within the first couple days.
  • Using ad performance from a time where only the control was running.
  • Not running an ad long enough.
  • Leaving Google’s default rotation settings on.
  • Not comparing top vs. side performance.

Now we’ll look at five tips to take your ad testing to the next level.

READ MORE: 5 Tips to Take PPC Ad Testing to the Next Level – Search Engine Watch (#SEW).

 

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One thought on “Take PPC Ad Testing to the Next Level – Search Engine Watch (#SEW)

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