Before throwing all of your budget behind a campaign, it’s a good idea to test. This is a key feature that online marketing offers which TV, Radio , and print do not. We’ve previously discussed five ad testing mistakes that cause advertisers to choose the wrong ad. To review, those five mistakes were:
- Pausing an ad within the first couple days.
- Using ad performance from a time where only the control was running.
- Not running an ad long enough.
- Leaving Google’s default rotation settings on.
- Not comparing top vs. side performance.
Now we’ll look at five tips to take your ad testing to the next level.