The winter holiday season brings thoughts of jingle bells, powdery snow, and crowds of bargain-hunting shoppers. Some of my retail clients sell up to 10% of their yearly revenue between November 23rd and January 15th. With so much at stake, it’s important to make the most out of holiday marketing. With that in mind, here are a few easy tips you can use to maximize your holiday marketing. Some of these solutions can be implemented within 48 hours or less. With Thanksgiving right around the corner, it would be best to get started on these strategies sooner rather than later.
- Holiday Gift Guides
Although the day after Thanksgiving is technically considered the start of the winter holiday buying season, most buyers are researching what they want to buy right now. As a matter of fact, 47% of all holiday shopping is done online, and a whopping 58% of customers will search online for a product before buying it. There is no easier way to sell more than to have your products featured in a gift guide. Your guide can be organized by price point ( The best gifts under $50 for women) Interests ( The hottest gifts for the sports fan), hobbies ( 10 gifts every gardener should have) and more. The possibilities here are endless. Many companies pay to be part of print ads for guides, but I feel this can be a huge waste of money. It’s your ad, it should feature only your products. Nothing highlights your products or services better than video. A video gift guide will highlight the features and special offers you have for the holidays to maximum effect. This guide can be inserted into your website, or you can market it virally using Youtube and Facebook. I would prefer to use Youtube over Facebook for holiday gift guides, because although Facebook and Youtube have about the same amount of users, Youtube ads are much more cost effective. There is also less competition on Youtube, as 58% of retailers use Facebook to market online, while only 36% are using Youtube. SocialWise Media Group can professionally produce your holiday guide and have it ready to market your products in as little as 3 days. We will help your holiday guide be successful with $100 in Pay Per Click ads for free. After all, tis the season to be sharing. Call 1-800-343-4864 for more information, or visit our website
If a customer is in your store or website, you have already won half the battle. Why let those dollars go elsewhere? Take cues from your customer and make recommendations on other items that would complement their purchase. Say a customer is purchasing a child’s bicycle. They will probably need a helmet, knee pads, and a warranty. By all means, offer those items! A good rule of thumb is that to be most effective, the upsell value should be no more than 60% of the value of the initial purchase. The holidays are a great time to sweeten your deals with bonuses like free shipping, free gift wrapping, personalized cards, and other low cost extras. Many companies forget that gift cards can be just as popular as the items your store sells. Offer gift cards at a discount with a minimum purchase. It is crucial that all of your advertising feature your holiday offers. All of your TV, Social Media, Radio, and print ads need to feature your bonuses. SocialWise Media Group is offering a free marketing strategy review for the holidays. Whether you would like your website to bring in additional revenue for you, or need help with developing a holiday strategy, SocialWise Media Group can help. We offer simple solutions that encourage purchases, upsells, and return customers. For more information call 1-800-343-4864, or visit our website
If you like these ideas, you ain’t seen nothing yet. I have 3 more tips that will make this holiday season your best ever. These 3 tips will be the difference between an OK year, and an outrageously good year. These tips will take minutes to implement, and if you don’t get them, you will be kicking yourself for a long time. They will be available exclusively on our LinkedIn page within the next 48 hours. To be the first to receive these exclusive tips, follow us on LinkedIn .
- How to Maximize Holiday Sales with a SaveLocal Deal (blogs.constantcontact.com)
- Small Business Guide to Holiday Gifts (amsterdamprinting.com)
- Create a Customer Database for the Holidays in 4 Steps (prweb.com)