Facebook Timelines can help spice up your fan page. When Timelines were added this earlier this year, many people did not understand the usefulness of the feature, so I have outlined a few ways it can help improve your page.
Pinning is a feature that allows you to keep an important post at the top of your posts, no matter how many posts you post afterwards. This is helpful if you have an ongoing contest or special offer that is important. You can only pin one post at a time, and that post will appear at the top of your posts for 7 days, or until you unpin it.
When a post is Highlighted, it becomes larger, crossing the width of both columns of your page. This draws attention to the post, and lets your fans know that it is important. The ideal use of a highlighted post is to promote an event, or special offer, or new product . The only drawback is that you can only Highlight or Pin one post at a time.
Milestones are a way to document the progress of your business, much like you would in a diary. You can use graphics or images, to tell the story of what happened with your business and why. Photos of grand openings, customers trying a product for the first time, a behind the scenes photo of an ad campaign are all great ways to document your business’ growth.
- 5 Things I Love About Facebook Timeline (blogs.constantcontact.com)
- Top 10 Creative Facebook Timeline Covers (uniquedaily.com)